Direct Mail

Direct Mail: less intrusive, more convenient.

There is no doubt when it comes to affordability, email marketing can generate a high return on your investment when done right. However, there is still substantial evidence that a well done direct mail campaign can produce more desired results.

In a recent study conducted by International Communications Research (ICR) and commissioned by corporate giant Pitney Bowes, evidence was revealed that indicated a strong consumer preference for mail, including new product offers and confidential business communications.

The results of the study concluded the following: for confidential communications such as bills, bank statements and financial reports, respondents overwhelmingly preferred mail (86 percent) as their channel of choice, as compared with 10 percent for e-mail. The survey also found that consumers are less likely to discard unopened mail (31 percent) – including new product brochures, catalogs or other advertising materials – than they are to discard unsolicited e-mails about new products (53.2 percent). The survey also probed consumers on specific advantages they see in mail versus unsolicited e-mail and telephone calls.

Compared with other communications channels, including e-mail and telephone, survey respondents found mail to be:

• Less intrusive — doesn’t interrupt other activities
• More convenient — can be saved and considered at leisure
• Less high-pressured — lets you consider your decision
• More descriptive — lets you picture the offer
• More persuasive — encourages you to respond

Having now read the compelling evidence, why not consider the many Direct Mail Services that MBA Team Inc. offers the Boston, Providence, and New England business community (and beyond!). We can assist you with the following: Comprehensive Direct Mail Management / Data Management / Data Acquisition / Commercial Printing / Variable Printing / Lettershop / Fulfillment / Mail House / Kitting / Postal Optimization / Logistics.